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22 September 2011 @ 09:30 am
Netflix's Stupid New Idea  
Man, the more I think about Netflix's new structure, the more frustrated I am with it.

I've been using the website since 2007 at least - although for some weird reason they say my account has only been active since mid-2009 - and for the most part I've been pleased with it. But it was the vast DVD library that got me to subscribe in the first place, and to this day it is the DVDs and not the streaming service that keeps me shelling out the money. It was the promise of obscure documentaries remaining available that got me to swallow the price hike without any real complaining. Although the streaming is nice, it's nothing special. I mean, it's handy that I don't have to wait for the next disk to come in order to continue a TV series, but I never minded that much anyway. But it seems to me that most of the streaming material can be found elsewhere, be it Hulu or Amazon Prime or whatever, so it's hardly an essential service.

So now they're going to split up the two services into Netflix Streaming and Qwikster DVD rentals. Whatever. That wouldn't be so bad, but they're also planning to disconnect the two services completely. If I add, say, the latest season of Glee to my DVD queue, it won't be automatically added to the Instant Queue if it becomes available on that service. Conversely, if the instant service no longer offers The Tudors next year, it won't be automatically added to my DVD queue. Netflix claims that, "Oh, that won't be so difficult, everyone knows how to use multiple websites at once!" but from a customer service standpoint, I don't understand why they'd want to make things more difficult for the consumer. I mean, people are lazy. They don't wanna deal with multple lists.

The only way the decision makes sense is if Netflix plans to drop the DVD division entirely, but it seems rather early in the game to do that. Like I said, that's why I chose and use Netflix: they have a phenomenal DVD library full of obscure but high-quality titles. Lose the DVDs, and they're just another streaming service, and if I'm going that route, why not go to Amazon instead?
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