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10 August 2012 @ 02:55 pm
Coco Chanel Moon!  
I found some rather awesome art while wandering around the Internet today...

“Domo Arigato” as a series takes a look at the paralleled cultural influences of early childhood many of us have experienced and or have seen exhibited today. Classic Japanese cultural icons are infused with luxury branding brilliantly creating an conversation around the identities of the youth today.  -- design collector

Sailor Moon meets Coco Chanel

Artist mago:   Whether Sailor Moon, Son Goku or Pokemon – all these Japanese anime figures were a big part of our childhood.

Mago’s biggest inspiration for this project was to combine classic Japanese anime characters with luxury brands like Gucci, LV or Chanel to show the brand affinity of the Japanese culture.

The series is also strongly influenced by Mago’s unique illustration style he created over the past few years that is characterized by a strong love for details.

To see the rest of the series, click here: http://iammago.com/domo-arigato-online-exhibition/
jeanniejeannietran on August 11th, 2012 01:21 am (UTC)
It's a little disappointing. There's really no change to the characters except for being in fused with the famous brands' emblems or being tagged with a random logo-ed accessory. I was hoping they'd revamp the characters with the brands' famous designs, like rework Sailor Moon's school girl costume into some form of Chanel suit. PLus the black and white makes it really hard to see any details. I really like the idea, though.
Suzi: piranha - study hard.k00kaburra on August 11th, 2012 01:58 am (UTC)
Given their fondness for plastering logos all over everything, I think 'rebranding' these quintessentially Japanese franchises with the elements of Western fashion brands really highlights the conflict between East and West that seems endemic to modern Japanese culture. Plus, by tagging them (like w/ Pikachu or Sonic) with the brand it emphasizes the characters' roles as commodities to exported.

Plus, I like that the way Mago uses black and white gives the figures an almost metallic gleam that looks really cool. When you blow the images up to full size, it's easier to see the detali.