I'm not terribly surprised they are still in business. I'm sort of amazed Unilever still is, but that's a different story.

This ad is kind of epic and kind of disturbing as well. The epic stems from a memory of mine as a child when I was just about that dirty in the before drawing and certainly that clean in the after drawing. My sister and I played in a pile of greasy black dirt. My mother was horrified but my grandmother was all, "Let them play" and she's the one who cleaned us up.

Somewhere, there are embarrassing photos of small, naked children in the bathtub covered in grime and soap suds.

Ha ha ha that story made my day :)

And my Grandma never tired of sharing it. :-)