I like blogs.
Perhaps you've noticed. I mean, I've had this one for fifteen years or so. (I KNOW. SO OLD.)
So I thought it was high time the bookstore had one. I started messing around with putting one together on Wordpress back in December. Nothing too fancy, just a place to put the photos from store events and author signings because the website was getting a bit unwieldy.
But the more I thought about it, the more I thought we'd really benefit from having a "real" blog. It'd be a lot of work, but the content practically creates itself. We'd just need to update it 2-3 times a week with new release announcements, book reviews, in-store events, and so on, and we'd have a great way for visitors to figure out what our store is about and for loyal customers to keep up with current events. Win-win-WIN!
But I'd have to find a way to convince my boss, so I waited until a couple of days ago to propose the project so that she could see what the blog could be like after a month or so in action. She LOVES it. The challenge, of course, will be to keep it updated regularly. I'm hoping that if everyone on staff contributes one book review a month, that will average about one new review a week. That, combined with event announcements and a weekly roundup of new book releases, would be just about the right pace to keep the blog's content new. But just getting people to write two sentence blurbs for the website's employee page was like pulling teeth, so I don't know if that will work in the long term.
Still, I'm very pleased with the blog so far. Check it out: http://villagebookslg.wordpress.com